With more than 300 million daily active users, Instagram generates almost 100 million images and videos each day. This photo-sharing service brings together users from all around the world into one community. Instagram might be only six years old, but it has shown incredible user base growth since it came online.
As more and more people flock to join Instagram, brands have an incredible opportunity to engage with their fans. This platform has an engagement rate per follower that Facebook or Twitter can only dream about.
But, being a successful brand takes more than posting eye-catching images. You need to have an identity that is well defined and filled with visual creativity. Every business should know the strength images can have when trying to promote their brand in a compelling and inspiring way. Above all, you need to have an effective strategy in place. That’s why we’re going to show you how to develop ways of running a marketing campaign on Instagram with a few easy steps.
#1 Determine goals and set objectives
Before launching your marketing campaign on Instagram, you need to make plans first. To increase your chances of a successful campaign, you should set clear goals. You can base your approach on a variety of things. Do you need to raise awareness about your brand or just show company culture? Do you need to increase customer engagement or maybe get a lot of Instagram followers? Your strategy will depend on your answer. As you continue to define your strategy, you will use these objectives to guide you further.
Everyone who runs a marketing campaign wants to have results. That’s why you should determine a campaign’s purpose and set goals to measure success. If you are advertising a product that’s new, you will want to know how many products you intend to sell while the campaign lasts. You want to set goals that establish a link between your marketing objectives and your Instagram campaign. That way you will be able to track results which are important to your company.
#2 Know your target Audience on Instagram
It is important to research who you want to reach, but also how you can reach them. If you want your Instagram marketing campaign to focus on building lots of engagement, then your strategy should reflect that.
In this example, you need to have a strategy based on content that will get your audience to engage. Research is a crucial step to any marketing campaign on Instagram. The more information you have, the better your will be able to tailor your campaign according to the needs of your audience.
One easy way to become acquainted with your target audience is just by following them. Find out what kind of content they want to see from you. Find out what type of content your followers like to post on their feed? Knowing what they use their Instagram account is also valuable information.
Another good way to gather more information about your audience is with the “suggested feature.” When you discover a person that represents your target audience, the suggested tab will offer you similar people.
#3 Forge a plan
It’s clear that many different things are needed to plan an Instagram campaign. There needs to be a purpose that is well defined, and objectives that you can measure. An understanding of your target market is essential as well. But, after doing all this, you might ask yourself how to implement everything you know.
Start by making a campaign roadmap and ask yourself these questions: How long will I run my marketing campaign? How much content am I going to upload and at which pace? Will I be posting original or user-generated content (UGC)? If the content needs to be original, are you going to do it yourself or use a professional photographer? These sorts of questions can help you plan in advance and use your resources in a better way.
Another important thing will be to come up with a catchy hashtag for your campaign. With a little research, you can identify popular trends and hashtags that will work with your community.
Once your roadmap begins to take shape, you can start coming up with ways of implementing your strategy. The most common methods are marketing using influencers and contests with user generated content. But, remember that interactive, high-quality content should be at the center of your campaign. It should be the type of content that inspires your audience to comment, share and give likes.
How to run a UGC campaign on Instagram
Contests that take advantage of content that’s generated by users can be quite popular. They can be lots of fun, and an excellent way to boost engagement as well as reach new people. A UGC marketing campaign gets participants to contribute content in return for rewards. Most often, this involves a person posting a picture and using a specific hashtag chosen by the business that’s running the contest. But prizes don’t have to be the only incentive. If you have a large following, participants might take part just to get featured.
How to use influencers for your campaign on Instagram
Another great way to run a marketing campaign on Instagram is to partner up with influencers. When using this method, you want to find influencers who are relevant to your brand. They can be bloggers, photographers, athletes, etc. It’s important that they have a large following and are ready to work with your business.
With influencers who have tens of thousands of followers, you will need to negotiate a rate. If you don’t have a big budget, then you can contact influencers who will work with you in exchange for free products or services.
A simple way to promote your Instagram campaign is to have a smaller number of influencers post content about it to their accounts. This gives you more exposure to a wider audience and lets more people know about your campaign.